So how did this whole Netflix phenomenon take root? Even the greatest empires are first born from building blocks. Stay tuned, because what follows is a remarkable tale of how Netflix came to be.

Still, not all is lost just yet. Read on to find out just how to create effective video content that actually converts, without having to break the bank (or your mental psyche in the process).

If you’re stumped on why and where you should host yours, read on. We’ve compared the pros and cons of both for you ahead to help you decide!

Personifying a brand builds connection, familiarity, and endearment among users: where 82% of them feel more positive about a brand after engaging with more personalised content, this is a bandwagon no brand would miss out on—and managing your brand’s tone of voice is how you achieve it.

Videos have become the most popular way for consumers to obtain information.

In this article, we’ll be highlighting the importance of defining your target audience and taking you through some of the tools you can use to better define your target audience.

That being said, video production is a large scale project that requires a fair bit of planning. Before you kick-start the process, here are some suggestions and tips to help you find the right topic to cover in your marketing videos!

In this article, we’ll be giving you some tips on how to optimise your video marketing strategy.

If we were to just give you the short answer, it’s “it depends” — but that probably wouldn’t be of any help to you as our shortest, most non educational article here. Rather, we’ll reveal more about what they are and when they may be beneficial to your project.

Whether you’re here to find inspiration for your next ad, on the lookout for some new advertising trends or just want to appreciate a good video ad, below we’ve collated some of the most popular ads this year so far. See for yourself!